Program sponsorships allow advertisers to become the local sponsor of some of the most popular programs their audiences are watching. When you sponsor the program, your brand message ends a tune-in spot with your logo and an audio tag saying that the program is "brought to you locally by (brand name and tag line)." Cablevision Advertising Sales has dozens of program sponsorship opportunities that fit any demographic need.
Customized vignettes enhance on-air branding efforts for advertisers. These spots include informational and educational tips that get viewers thinking about topics associated with the advertiser's product or service.
Past examples include a financial institution presenting personal finance tips from CNBC and an automobile manufacturer presenting tips on winter driving from The Weather Channel.
Cablevision Advertising Sales marketing team works with our advertisers to create targeted vignettes that not only include meaningful information for viewers, but also include the brand message of the client.
Cablevision Advertising Sales can also extend an advertiser's media buy with promotional opportunities that combine on-air and off-air elements to provide an integrated platform for your message. Drive viewers to a customized website where they can enter a contest to win fabulous prizes or trips, or even download coupons for your product or service. Cablevision Advertising Sales marketing team can work with you to provide just the right opportunity for you to engage your customers in a whole new way.
Cablevision Advertising Sales can also extend an advertiser's media buy with promotional opportunities that have a strong off-air element. These high profile events can drive customer traffic right to the door. Cablevision Advertising Sales marketing team works closely with clients to customize the perfect event.
Cablevision Advertising Sales has the power to facilitate programs to extend an advertiser's reach into the community by providing opportunities to support a variety of issues like breast cancer awareness, music and arts appreciation, raising self-esteem, education, health and safety.
