Animal Planet brings the special human-animal connection to life every day. Inspired by the whoa, wow and wonder of the animal kingdom, the network sparks the imagination, generates excitement, inspires curiosity and learning in every home they reach.
| Demographics | |
|---|---|
| Male | 46.0% |
| Female | 54.0% |
| Income: | |
| Median Household Income: | $58,438 |
| Education: | |
| Have College Degree or More: | 25.6% |
| Occupation: | |
| White collar, professional, managers | 21.9% |
| Age: | |
| 18-49 Years Old: | 53.8% |
| 25-54 Years Old: | 56.5% |
| Home Ownership: | |
| Own Their Own Home: | 55.9% |
| Source: Scarborough Research, Mar'11-Feb'12, New York DMA. Base: Adults 18+ | |
