MTV has a deep bond with the young adult audience. From fashion, lifestyle and sports to attitudes, politics and trends, MTV offers viewers answers to their questions about what's fresh, honest and groundbreaking. Music is relevant to every young adult's life and MTV is their source, confidante, sounding board, partner and much more.
| Demographics | |
|---|---|
| Male | 43.4% |
| Female | 56.6% |
| Income: | |
| Median Household Income: | $70,353 |
| Education: | |
| Have College Degree or More: | 29.8% |
| Occupation: | |
| White collar, professional, managers | 26.1% |
| Age: | |
| 18-49 Years Old: | 85.1% |
| 25-54 Years Old: | 64.4% |
| Home Ownership: | |
| Own Their Own Home: | 43.6% |
| Source: Scarborough Research, May'11-Feb'12, New York DMA. Base: Adults 18+ | |
