VH1 is the channel for adults who are passionate about music. Viewers tune in to see original programming that offers behind-the-scenes stories. Popular programming includes Behind The Music, Real Chance of Love, and Hip Hop Honors-VH1's annual Awards shows honoring the groove power of the seminal artists who helped make hip hop such a strong cultural force.
| Demographics | |
|---|---|
| Male | 38.7% |
| Female | 61.3% |
| Income: | |
| Median Household Income: | $65,246 |
| Education: | |
| Have College Degree or More: | 26.0% |
| Occupation: | |
| White collar, professional, managers | 25.1% |
| Age: | |
| 18-49 Years Old: | 80.1% |
| 25-54 Years Old: | 64.8% |
| Home Ownership: | |
| Own Their Own Home: | 45.2% |
| Source: Scarborough Research, Mar'11-Feb'12, New York DMA. Base: Adults 18+ | |
