WE is the upbeat, entertaining and fun to watch network for young, sophisticated women. The programming is fresh and relevant to their lifestyles. WE makes a friendly, woman-to-woman connection to the viewer in a candid, conversational manner.
| Demographics | |
|---|---|
| Male | 15.9% |
| Female | 84.1% |
| Income: | |
| Median Household Income: | $57,021 |
| Education: | |
| Have College Degree or More: | 27.8% |
| Occupation: | |
| White collar, professional, managers | 25.5% |
| Age: | |
| 18-49 Years Old: | 66.3% |
| 25-54 Years Old: | 61.8% |
| Home Ownership: | |
| Own Their Own Home: | 43.5% |
| Source: Scarborough Research, Mar'11-Feb'12, New York DMA. Base: Adults 18+ | |
